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    Zen and the art of lifestyle maintenance
     
    [ 作者: G. Beato   来自:期刊原文   已阅:9178   时间:2007-1-16   录入:douyuebo


    ·期刊原文


    Zen and the art of lifestyle maintenance

    by G. Beato

    Mother Jones

    Vol. 22 No. 6  Nov/Dec.1997   P.78

    Copyright of Mother Jones



                    
    By now you've no doubt heard that Buddhism is a pretty cool religion--it's
    flexible and nondogmatic, and lots of celebrities say they practice it.
    Still, it's not exactly easy getting a handle on all that dharma stuff, or
    keeping up with who's trading one-liners with the Dalai Lama. So if you're
    a busy professional seeking to integrate Buddhism into your meaningless
    existence, look no further than Tricycle or Shambhala Sun. Combining the
    latest Buddhist teachings with all the ancient wisdom of the lifestyle
    magazine genre, these two groundbreaking publications make spiritual
    devotion just as sexy, fun, and stylish as any secular hobby.
                          Tricycle             Shambhala Sun
    Upscale cover price   $750                 $4.95
    Catchy cover head     "Reincaranation:     "Rocking for a free
    -line                 Could it Happen       Tibet"
                          to You?"
    Celebrity coverage    Friends and          Monks chant on cue
                          Buddhist chat and    while filming Brad
                          take pictures as     Pitt's new Buddhist
                          Allen Ginsberg       movie
                          dies
    Fun getaway           Stupas along the     Surfing in Nova Scotia
    feature               Rio Grande
    Brand extension       Books, seminars      None
    T-shirt available?    Yes                  No
    Dr. Andrew Weil ad?   Yes                  Yes
    Cross-pollination     Sallie Tisdale,      Burning incense is a
    factor                who also writes      good way to cover up
                          for Saveur, is a     the smell of cigar
                          consulting editor    smoke
                          Saveur               Cigar Aficionado
    Upscale cover price   $5                    $4.95
    Catchy cover head     "The Meaning of      "103 Double Coronas"
    -line                 French Fries"
    Celebrity coverage    An inside look at    Jean-Luc Godard muses
                          the Betty Crocker    forlornly while
                          kitchens             smoking a $20 cigar
    Fun getaway           "As it turns out,    Smoking and golfing
    feature               turtle is one of     in Biarritz
                          only a few things
                          we don't each on
                          our gastronomic
                          tour of Cambodia"
    Brand extension       In the works         Cigar Aficionado Clean
                                               Air System, Big Smoke
                                               Las Vegas Weekend,
                                               artwork, books
    T-shirt available?    No                   Yes
    Dr. Andrew Weil ad?   No                   No
    Cross-pollination     Sallie Tisdale       Meditative cigar
    factor                contemplates Betty   smoking
                          Crocker kitchens
                          from a Buddhist
                          perspective
                                Martha Stewart Living
    Upscale cover price         $5.50
    Catchy cover head           "Personalizing a Sofa"
    -line
    Celebrity coverage          Robert DeNiro appears
                                in an article about sushi
    Fun getaway                 "Social beasts" skinny-dip
    feature                     in Saint Barthelemy, then
                                get married
    Brand extension             TV shows, books, cake-decorating
                                kit, bed and
                                bath accessories, paint,
                                ad infinitum
    T-shirt available?          Yes
    Dr. Andrew Weil ad?         No
    Cross-pollination           Rampant Martha Stewart
    factor                      materialism invariably leads
                                to desire for Buddhist
                                nonattachment

     【关闭窗口
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